Digital marketing is growing at a very fast speed & for a good reason. Customers are spending their time on Facebook, checking out Twitter, browsing their email inboxes and searching for Products and Services on Search Engines. The majority of digital marketing involves carefully placing your brand message in the right place at the right time for maximum sales conversions.
On 14th November 2014, I took a special session on “Digital Marketing to Grow your Business” for the members of Entrepreneurs Club Baramati. The Entrepreneur’s were from various industries & received an Overwhelming response.
The Session was primarily focused on Web Marketing techniques & covered important topics such as:
- How Market Size is distributed across multiple digital Channels
- How Search Engine Works
- Search Engine Optimization (SEO), The Process & how to carry out its effective implementations
- PPC (Pay Per Click), budding & importance of selecting Right Keywords for PPC Campaigns
- Social Media as a Lead Generation Engine & how to utilize Facebook, Twitter, LinkedIn & other social media networks such as Google Plus, Pinterest, Instagram, Tumblr etc.
- Lead Generation, Nurturing, Creating engagements & achieving conversions with the help of these technologies
- How to Increase Website Traffic, Monitor Website traffic & track visitors data & Analyze visitors data
- How to forecast Return on Investments (ROI) by choosing Right Keywords & by doing right “Keyword Research”
- Keyword Research, Competition Analysis & important factors that play role in increasing website positions in Google Search Engine
- Revisiting Sales Process & Building Sales Funnel through SEO & Social Media
- Importance of Mobile Apps such as WhatsApp in business
- Using Social Media for Lead Generation, Nurturing, Closing sales & Post Sales Support
Glad to receive an Overwhelming response from all the participants. It was a wonderful experience while answering their queries on Online Marketing, Search Engines, Social Media & Mobile Apps. Queries such as “How to use Mobile App to attract Farmers to purchase our Products & Services”, “How buyers can search effectively for Suppliers of Specific Industrial Products”, “How to develop websites that can integrate SEO & Social Media on one platform” were excellent.
Looking forward for more interactions with other Entrepreneurs on these topics. If you are an Entrepreneur or a Businessman feel free to send your queries.